Power Grip Primer + 4% Niacinamide Face Primer

Your skin's future looks bright, as your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application, smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.

The Power Grip Primer is a MAKEUP PRIMER & SKINCARE product that helps even out your skin tone while giving your makeup lasting power. The niacinamide in the formula helps smooth and brighten the appearance of dullness, while the sticky texture of the primer grips your makeup for long-lasting wear.

This primer CREATES A DEWY FINISH that is perfect for all skin tones. It goes on completely clear, providing a glowing, dewy look.

To use the Power Grip Primer, APPLY it evenly to your face before applying makeup, using your fingertips to pat it into the skin. The warmth of your fingers will help the product melt into your skin for even application. Allow 30 seconds for the primer to set before applying your makeup.

All e.l.f. products, including the Power Grip Primer, are made from SKIN-LOVING INGREDIENTS you want, without the toxins you don't. They are all 100% cruelty-free and vegan, and they are available at good-for-you prices. Because kindness is chic.

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